Matches will take place in 12 host cities around Europe: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg. Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the togetherness. Herzogenaurach, November 6, 2019: adidas today reveals Uniforia - the Official Match Ball for UEFA EURO2020TM. UEFA EURO 2020 will kick off in Rome on 12 June, and will come to its conclusion a month later with the final at Wembley Stadium in London. Uniforia ball marks the 60th anniversary of the tournament, to be held across 12 host cities for the first time. With Uniforia, while it is just a symbol, it is a symbol we all can – and should – unite behind." "Football is for everyone, regardless of who you are, where you come from or what surface you play on – it unites us all when we play. "In this ground-breaking tournament, adidas will celebrate football – and sport – as something that can bring the world together," said Florian Alt, vice-president of brand marketing at adidas. These broad strokes are interjected with flashes of bright light colours throughout, representing the tournament's diversity and bringing different cultures together. Uniforia's design features bold, black brush-stroke style lines running across the ball, symbolising the blurring of boundaries and crossing of borders as reflective of the competition's new transcontinental format. As one of the major sporting events in the world, UEFA EURO 2020 is a great opportunity to proudly showcase the power of unity and to celebrate sport as a connector of people, ideas and creativity." "What we saw in our cities – all our key cities – is the need to come together and unite for change. "When designing an official match ball, we always look to reflect culture what is the spirit of the street that we can proudly showcase in the stadium," said Anika Marie Kennaugh, product designer at adidas. Greece had a budget of 50 million for stadium construction. Turkey set a budget of 50 million for the competition to construct a new stadium in Antalya, and 25 million to improve the Atatürk Stadium in zmir. These elements were the starting point for the design process, which began in 2018. Seven stadia in seven cities across Greece and Turkey were proposed to host matches at Euro 2008. Uniforia's design encompasses the notion of crossing bridges, the blurring of boundaries, and the diversity that will accompany the tournament, through a unique mixture of art and football. To mark the 60th anniversary of the UEFA EURO, next summer's finals will be played in 12 different European countries and the tournament's fresh format is the inspiration for the official match ball. Named after both the unity and the euphoria that top-level national-team competition can bring, the Uniforia ball is designed to celebrate the inclusiveness that next year's tournament will inspire throughout the continent. Adidas has revealed the official match ball for UEFA EURO 2020.
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